1 Genesis SUV leads the pack in high-tech safety

Mid-sized SUV

The Genesis GV80 is one of the best midsize luxury SUVs in a recent Tech Experience study, especially thanks to one of its advanced safety features. Details here.

The automotive industry is at the forefront of technology, and the 2023 Genesis GV80 shows that it is also a leader in automation. A recent tech experience study described the Genesis GV80 as the top model in the mid-size luxury SUV segment. but this is not all. Genesis also won overall innovation among premium brands, enhancing its reputation as a leader in automotive technology.

What is the JD Power 2023 US Tech Experience Index (TXI) study?

The JD Power TXI Study is an annual benchmark that evaluates user experience with new vehicle technology, highlighting the most advanced and user-friendly features. This study is useful to automakers and consumers because it highlights the vehicles that provide the best technology experience.

In this annual study, J.D. Power surveys thousands of car owners across the United States. They evaluate their experiences with various vehicle technologies, including advanced safety features, infotainment systems and driver assistance tools. J.D. Power then analyzes the data to provide a comprehensive view of the automotive technology landscape.

Genesis’ win in the Forward Cross Traffic Alert category underscores the brand’s commitment to enhancing driver safety and the overall vehicle experience. Now, let’s dive deeper into what makes the 2023 Genesis GV80 stand out in its advanced safety features and active driving assistance systems.

What are the high-tech safety features of the 2023 Genesis GV80?

Interior of fully loaded 2024 Genesis GV80, award-winning high-tech safety features
2024 Genesis GV80 | Hyundai Motor Company

The 2023 Genesis GV80 features a deep layer of advanced safety features and driver assistance systems designed to prevent crashes. Notable features include:

  • Forward Cross-Traffic Alert: The feature that earned the GV80 awards in the TXI study, this system uses sensors and cameras to detect oncoming traffic when the SUV pulls out of a parking spot or driveway. It alerts the driver to potential hazards, reducing the risk of collisions.
  • Highway Driving Assist II: This system, which improves on Highway Driving Assist, combines adaptive cruise control and lane centering to provide a semi-autonomous driving experience on the highway. It can adjust the speed and steering of the GV80 to maintain a safe following distance and stay within the lane.
  • Blind Spot Collision Avoidance Assist: This feature helps prevent accidents by monitoring your blind spots and providing visual and audible warnings if another vehicle is detected in your blind spot. It can also intervene with the steering to keep the SUV in its lane.
  • ADAPTIVE CRUISE CONTROL WITH MACHINE LEARNING: The GV80’s adaptive cruise control uses machine learning to adapt to driving patterns, making commutes more comfortable and efficient.

These features are just a glimpse of the technology in the 2023 Genesis GV80 that enhances safety and the driving experience.

The 2024 Genesis GV80, GV70 and GV60 just won IIHS Top Safety Pick+ awards

In addition to earning J.D. Power TXI Study awards, Genesis earned IIHS Top Safety Pick+ awards for the 2024 GV80, GV70 and GV60 luxury SUVs.

The Insurance Institute for Highway Safety (IIHS) conducts rigorous crash tests and evaluates safety features to determine a vehicle’s safety performance. Top Safety Pick+ is the highest honor given by the IIHS. It demonstrates the car’s superiority in the crashworthiness and collision avoidance categories.

IIHS test results for the 2024 Genesis GV80, GV70 and GV60 are already in. The three luxury SUVs demonstrated the ability to protect occupants in various crash scenarios.

Ultimately, the GV80’s success in the JD Power tech study and Genesis’ latest IIHS awards show that the South Korean automaker’s efforts to improve passenger safety are paying off.

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