10 reasons why the Toyota Prius continues to dominate the hybrid car kingdom


  • Completely redesigned, the 2023 Toyota Prius features stunning design, an upgraded powertrain, and modern technology, while maintaining its compact size and best-in-class fuel efficiency.

  • The Toyota Prius has above-average reliability, with a RepairPal rating of 4/5 and a moderate annual repair cost. It ranks 10th out of 24 midsize cars in terms of reliability.

  • The 2023 Prius offers a spacious and comfortable cabin that seats five with ample luggage space. It also comes equipped with a host of connected services and safety features, and has a state-of-the-art infotainment system with wireless Android Auto and Apple CarPlay. Pricing for the new Prius starts at a low MSRP of $27,450.

Toyota The Prius was completely redesigned for 2023, giving it striking styling, an upgraded powertrain and more modern technology. However, it is still a compact five-seater with greater handling and a more comfortable ride. Despite the increase in performance, the Prius still offers the best fuel efficiency in its class, helping it continue its success in the hybrid realm.

The new Prius also has a ventilated front cockpit, offering more legroom than its competitors. The cockpit welcomes the traditional approach, providing the driver with enough space and technology to have more fun. Here’s everything there is to know about the Prius and why it still dominates the hybrid segment.

10 Toyota’s reliability is impeccable


The Toyota Prius has above average reliability, with RepairPal rating its reliability at 4/5. Its reliability score helps it rank 10th out of 24 midsize cars. The Prius also has a moderate annual repair cost of $408, meaning ownership costs are excellent.


  • Average annual maintenance costs:
    $408 (RepairPal)

  • EST. Maintenance costs during the first five years:
    $1,124 (carriage)

  • Total recalls for 2023:

  • Best years to buy a used Prius:
    2001-2004, 2013-2015, 2017-2020

Toyota also offers a great warranty package for the Prius. The 2023 Prius gets basic warranty coverage of three years or 36,000 miles. Other warranty offerings include a 5-year or 60,000-mile powertrain warranty, an 8-year or 100,000-mile hybrid warranty, a 5-year or unlimited-mile rust warranty, 2-year or unlimited-mile roadside assistance cover, and 2 – Free maintenance cover for one year or 25,000 miles.

9 Stunning design from any angle

Toyota Prius Prime 2023

Toyota recently redesigned the Prius for 2023, transforming it from the ugliest car on the market into a fantastic hybrid. The 2023 Prius features sharp details and smooth curves to highlight its modern appeal. The design change looks great from every angle while helping to create an aerodynamic advantage.

Toyota has also provided attractive headlights and taillights. Up front, the new Prius has slim LED headlights, while the rear has a light strip between the taillights. In addition to its streamlined silhouette, the Prius also has lightweight 19-inch wheels, providing a more modern style that turns heads.

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8 A complete set of connected services

The fifth generation Toyota Prius 2023 Limited in pearl color

As with most modern Toyotas, the 2023 Prius also gets an impressive array of connected services. Remote Connect is one of the key features that helps drivers access specific vehicle capabilities through a smartphone. These services include starting and stopping the engine, locking and unlocking doors, finding and monitoring vehicle status, etc.

Toyota also offers additional connectivity services such as Wi-Fi Connect, Safety Connect, Drive Connect and Service Connect. All of these services are available with an active trial subscription, with options like Safety Connect and Service Connect lasting up to 10 years.

The most important connected services

  • Service connection

  • Safety connection

  • Remote communication

7 Multiple safety and driver assistance features

Toyota Prius 2023 front third quarter, hybrid view of the front third quarter

The Toyota Prius comes packed with a wide range of safety and convenience features. The car gets Toyota Safety Sense (TSS) 3.0 as standard, and offers great features like Pre-Collision System with Pedestrian Detection, Full-Speed ​​Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Lane Tracking Assist, Road Sign Assist, Automatic height beams and proactive driving assistance.

In addition to TSS 3.0, the Prius gets more safety features like blind-spot monitoring with rear cross-traffic alert, an integrated backup camera, and safe exit assist. These features keep the driver alert to everything happening around him.

Safety and driver assistance features are standard

  • Blind spot monitoring with rear cross-traffic alert

  • Integrated backup camera

  • Dynamic radar cruise control with full speed range

  • Lane Departure Warning with Steering Assist

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6 Spacious 5-seater cabin

Interior design of the 2023 Toyota Prius Prime

The interior of the Prius still features a more traditional automobile cockpit. Toyota places the instrument cluster directly behind the steering wheel, giving the driver a clear view of the gauges. Toyota also offers multiple amenities such as heated rear seats, cup holders for rear passengers, and heated front seats.


Luggage space (all seats in place)

20.3 cubic metres. foot

Front elevation

38 inches

Front legroom

43.2 inches

Back height

36.4 inches

Rear legroom

34.8 inches

Toyota maintains the same cabin size as its predecessor, making the Prius comfortable for five passengers. The rear hatch of the Prius helps provide ample luggage space, amounting to 20.3 cubic metres. Feet with seats up. Folding the rear seats 60/40 increases the available space.

5 Modern infotainment system


Toyota fits a new 8.0-inch infotainment screen into base Prius models. Higher models get a larger 12.3-inch infotainment touchscreen. The larger infotainment system offers “Hey Toyota” voice control and includes over-the-air updates.

Toyota’s 12.3-inch infotainment touchscreen also offers wireless Android Auto and Apple CarPlay as standard. Higher models also get the JBL premium audio system with eight speakers that provide great sound quality. The new Prius also gets a trial subscription to the SiriusXM Platinum Plan.

Standard in-car entertainment features

  • 8.0 or 12.3 inch entertainment system

  • Wireless Android Auto and Apple CarPlay

  • Audio system 6 or 8 speakers

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4 Low start MSRP

Toyota Prius - front quarter

Besides getting a completely new, attractive design, the new Prius also features a low starting MSRP of $27,450. The base model offers plenty of standard equipment, including LED lighting, an 8-inch infotainment touchscreen, 6-way manually adjustable front seats, 17-inch alloy wheels, a 6-speaker audio system, 6 USB-C ports, In black or grey. Cloth upholstery, etc.



Original MSRP



pounds for four-wheel drive




XLE all-wheel drive




Limited all-wheel drive


On the used market, Priuses also have reasonably affordable prices, with 2014 models averaging about $10,485 to $15,472, depending on model. Thanks to the Toyota badge, the Prius is among the few cars in its class to retain its value.

3 Multiple cutting options

Toyota Prius Prime XSE 2023 with cityscape background

For the 2023 model year, the Prius has six trim options: LE, LE AWD, XLE, XLE AWD, Limited, and Limited AWD. All of these models are within $10,000 of each other, with base pricing starting at $27,450 and the top-spec Limited all-wheel drive starting at $35,865.

Toyota offers a lot of standard features across the models, with all models getting new styling, updated interior, USB-C charging ports, etc. These models can also get optional packages like the Premium package that includes a digital rearview mirror, seat heater, panoramic display, etc.

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2 A hybrid powertrain with amazing performance

Toyota Prius 2023 engine

Engine specifications

the creator


Years of production



Gas/electric I4


2.0 litres

Horse power

194-196 hp


139 lbs.ft



Noteworthy applications

Toyota Prius, Toyota Corolla Cross Hybrid

The 2023 Prius gets an all-new hybrid engine, which uses the 2.0-liter four-cylinder hybrid engine from the Corolla Cross hybrid. The powertrain is coupled to a continuously variable automatic transmission, sending power to the front wheels as standard. All-wheel-drive Prius models produce 194 hp, while all-wheel-drive models produce 196 hp.

This represents a 60% increase over the previous 121 hp power for the rear-wheel drive and all-wheel drive variants. The Prius also gets four drive modes: EV mode, Power mode, ECO mode, and Normal mode. Toyota’s new hybrid powertrain allows the 2023 Prius to accelerate from 0 to 60 mph in 7.2 seconds.

1 Plug-in hybrid Prius Prime

Toyota Prius Prime XSE 2023 in black with a beach background

The Prius Prime is a plug-in hybrid version of Toyota’s long-running Prius. It also gets revised styling like the base Prius variants but features an extensively upgraded engine. All Prius Prime models feature a 160-hp 2.0-liter four-cylinder engine and two electric motors for a combined 220 hp, more performance than a Subaru Impreza, Honda Civic Si or Mazda3.



Original MSRP





XSE Premium


For the 2023 model year, Toyota offers three trim levels of the Prius Prime: SE, XSE, and XSE Premium. These models have a higher starting price than the Prius but offer more options, including power-adjustable heated outside mirrors, a glass roof, and an optional sunroof.

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