3 cars started to change things in July
July was a pivotal month for various car models that began their renaissance journey. As the summer sun shone, so did the fortunes of these vehicles, which saw a turnaround in success after long periods of uncertainty. Here are three new cars that are starting to shake things up in July.
New car sales data for July
GoodCarBadCar recently released its 2023 US car sales numbers by model, revealing monthly, quarterly and annual sales figures for all cars sold in the US. According to the data, GM had a successful second quarter, with brands like Chevrolet, Buick and GMC topping the most units sold.
A closer look at July sales reveals that the Ford F-Series tops the list with the highest number of units sold with 68,536. The Toyota RAV4 sold 37,821 units, while the Honda CR-V followed with 33,097 units. The Mazda MX-30 and Hyundai Accent sold the fewest units, with 28 and 1 unit sold respectively.
Three new cars with positive growth but negative growth since the beginning of the year
According to GoodCarBadCar, the Toyota 4Runner sold 11,206 units in July 2023. This was a positive change of 45.87% compared to July 2022, when the company sold only 7,682 units of the vehicle. This increase in sales shows that the 4Runner has gained significant traction and appeal in 2023.
However, when analyzing the annual sales figures for this model, a different trend emerges. The 4Runner sold 52,655 units from January 1 to July 31. In contrast, during the same period in 2022, sales figures were higher, with 74,511 4Runner units sold, representing a sales decline of 29.33%.
This suggests that while the model may have had a successful month in July 2023, it may have had difficulty translating last year’s success into the new year.
Likewise, the Honda HR-V achieved a notable increase in sales in July 2023, with 8,919 units sold compared to 4,322 units sold in 2022. These numbers indicate an impressive 106.36% growth in sales between July 2022 and 2023. However, when looking at the year-to-date sales figures for 2022 and 2023, we see a sales decline of 18.76%.
In 2022, Honda sold 77,338 units but has seen a decline in sales in 2023, with year-to-date figures showing that only 62,829 units of the HR-V were sold. The Toyota Prius had the most impressive growth of the three cars, at 143.66% year-over-year.
In July 2023, 3,940 units of Prius were sold compared to 1,617 units sold in July 2022. This noticeable increase indicates that the car captured a large market share during the month of July.
However, despite the impressive growth, the car still has a long way to go, as its sales numbers since the beginning of the year are not exciting. In 2023, the Prius sold 16,645 units, while during the same period in 2022, total sales reached 18,264 units. This represents an 8.86% decrease in sales for the current year to the same date compared to 2022.
Possible positive growth in sales by the end of the year
From the data provided by GoodCarBadCar, all of these vehicles have seen a slow start to the year. However, they may be able to finish the year strong and end with positive sales growth. When the year started, Honda managed to sell just 8,013 units of the HR-V. Honda has a good reputation for longevity and reliability, which could work in the HR-V’s favor.
The Toyota 4Runner started the year selling 7,945 units and saw inconsistent sales throughout the first half. However, July was the best sales month for this model, with 11,206 units sold. The 4Runner is a popular SUV known for its off-road capabilities. This, combined with Toyota’s reputation for producing reliable vehicles, could help the 4Runner finish strong.
The Toyota Prius also didn’t have a good year starting in 2023, with only 2,486 units sold. July was the model’s best month, with 3,940 units sold, and while those numbers don’t instill much confidence, the Prius has one thing going for it: fuel economy, offering hope for a strong finish to 2023.
