Al-Futtaim Motors is experimenting with developing a new green mobility ecosystem in the UAE – News

To support the rapid adoption of electric mobility, Al-Futtaim Motors is designing a complete electric vehicle ecosystem in the UAE

Written by Kushmita Bose

Published: Monday, September 18, 2023 at 3:29 pm

Last updated: Monday, September 18, 2023 at 3:33 pm

Through its innovative portfolio of electric vehicle products and solutions, the automotive group is determined to build and lead a sustainable mobility industry in the country.

In recent years, the automobile industry has witnessed a major shift towards electric vehicles. With technological advancements, increasing environmental concerns, and evolving consumer preferences, the adoption of electric vehicles is rapidly increasing in the UAE; While the government has set a goal to convert 50% of all cars in the UAE to electric cars by 2050.

To support the rapid adoption of electric mobility, Al-Futtaim Motors is designing a complete electric vehicle ecosystem in the UAE, including a portfolio of world-renowned electric vehicle brands, its own charging technology for consumer and enterprise implementation, and heavy-duty electric vehicles. The range of trucks to liven up commerce and transportation, electric two-wheelers to power last-mile electrification, and a new e-mobility training center for after-sales technicians that was recently launched on World Electric Vehicle Day, 9 September.

Al-Futtaim Motors offers a variety of electric products to meet the diverse preferences of customers in the UAE, including BYD ATTO 3, BYD HAN, Polestar 2, Volvo C40 Recharge, Volvo XC40 Recharge and Volvo Heavy Duty Electric Trucks.

The company’s latest introduction of heavy-duty electric trucks holds huge potential to reshape the country’s green mobility landscape, setting the UAE as a benchmark for sustainable economies around the world.

“We are extremely encouraged by the response our electric trucks have received in the market. Both businesses and government bodies have made sustainability a priority, and through strategic collaboration between businesses and government, we believe we are building a new legacy here in the UAE. ).

In the age of digital natives, the electric car purchasing journey has witnessed a paradigm shift. Customers are now demanding a seamless digital experience, and this trend is particularly evident among electric vehicle buyers. Extensive online research and digital engagement with brands has become the norm, greatly influencing purchasing decisions.

Al-Futtaim Motors has adapted to evolving consumer behavior through several digital transformation initiatives. By integrating data, marketing and CRM into a unified digital platform, they provide a comprehensive view of the customer, ensuring a seamless omnichannel experience. This approach enables customers to discover, rate and book their favorite electric vehicle with just a few clicks.

The company also supported the launch of a new electric vehicle content platform,, in a mission aimed at enhancing public awareness of electric mobility and breaking down all barriers to faster adoption of electric vehicles for customers in the UAE.

The platform includes a variety of curated content on the latest developments in e-mobility around the world, along with the benefits of switching to electric vehicles, how-to guides for first-time electric vehicle buyers, reviews of the latest electric vehicle models, interviews with industry experts, and news on government policies that… Affect electric mobility.

In today’s rapidly evolving automotive landscape, two major trends have emerged as driving forces for change: green mobility and digital transformation. As the world shifts towards a more sustainable and technologically advanced future, Al-Futtaim Motors is at the forefront of this revolution, pioneering innovative solutions in the automotive sector.

For more updates on electric mobility around the world, visit

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