Analysts say Cybertruck production will drive up prices

Analysts say production levels will likely determine the price of the Cybertruck.

For the foreseeable future, production of the Cybertruck will be limited. Tesla has made this clear, recently saying that it “will be released first in limited quantity” (via Edmunds). Other reports (Electrek) say that only 10 vehicles will be delivered at the upcoming Cybertruck delivery event on November 30.

This means a thriving secondary market.

“Given that demand is far outstripping supply right now… I think many of the first deliveries will end up on the secondary market for much more than what Tesla states as the base price,” Car and Driver editor-in-chief Tony Quiroga told me in an email.

Quiroga actually echoes Tesla’s statements. Although later removed, a clause in the Cybertruck’s buyer agreement originally stated that Tesla had the right to sue the new owners for $50,000 “or the value received as consideration for the sale or transfer (of the Cybertruck), whichever is greater” if buyers resold it. The car was within one year, Edmunds reported.

Quiroga estimates that “it will take some time” for the price to come down even if the official base price set by Tesla is relatively low.

It’s a manufacturing job,” said Tyson Jomini, vice president of data and analytics at JD Power.

“The price will be an indication of Tesla’s manufacturing progress and volume outlook,” Jomini told me in an email.

“Tesla has a history of very difficult launches. Each of its cars seems to have a self-inflicted challenge getting to market,” Jomini said.

“Unusual falcon doors on the Model X; “Armored Alien” factory to make Model 3 which requires transporting assembly to the tents; To launch the Model Y mainstream in the uncertain early days of the pandemic required workers to remain at the factory.

“We now add to this list the Cybertruck with its unique stainless steel body panels. A few automakers have used stainless steel for reasons that make it very difficult to work with in automotive applications. Any manufacturing or assembly defects are glaringly obvious with this metal “The CT scan will likely be produced very slowly over several months,” Jomini said.

Request: iPhone effect

As one of the most anticipated cars in recent years, demand for it has reached an all-time high, with CEO Elon Musk recently saying that there are more than a million reservations.

Increasing demand is the fact that the Tesla is not so much a car as a technical product. Like any coveted tech product, the new release generates huge demand. (musk Post a reminder of the Cybertruck event on X Which received more than 37 million views).

“Teslas are having an Apple iPhone effect. A new product comes along and becomes essential,” Quiroga said.

The icing on the cake is the novelty of the design.

“The appeal and uniqueness of the Cybertruck’s design (for some) is likely to generate interest,” says Quiroga.

But he doesn’t expect a ripple effect across the trucking industry. It will likely be limited to Tesla. “I doubt the Cybertruck will stimulate sales of the (Ford F-150) Lightning, (GMC) Hummer or Rivian R1T since these are traditionally designed vehicles that more traditional truck customers are more likely to consider.”

And it’s not even just a pickup – a class of vehicle that until recently was not available as an electric vehicle.

“People who want the latest, greatest Tesla…which also happens to be a pickup truck,” Quiroga said.

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