Dodge and Ram dominate mass market brand rankings for fifth straight year in JD Power APEAL study

Auburn Hills, Michigan., July 20, 2023 /PRNewswire/ —

• Dodge is No. 1 among mass-market brands for the fourth year in a row – the only domestic brand ever to achieve such a streak

• Dodge remains the only domestic brand to rank first in the JD Power APEAL study and the JD Power Initial Quality Study (IQS) in the same year, among mass-market brands.

• Ram ranks second in the mass market category for the fourth year in a row

• 2023 mark For the fifth year in a row, Dodge and Ram hold the top two spots in the J.D. Power APEAL study’s mass market brand rankings.

• Both brands are bucking the industry trend with improved results compared to 2022

• The 2023 Dodge Challenger wins the highest awards in the mid-size sports car category

• The 2023 Ram 1500 ranked second among large light-duty pickup trucks

Dodge breaks its record for consecutive finishes atop the annual J.D. Power US Automotive Performance, Execution and Layout (APEAL) study of mass-market brands with a first-place result in the 2023 edition.

Dodge holds the top spot in APEAL for the fourth year in a row, after becoming the only brand to hold the top of the mass market rankings for three consecutive years in 2022.

On the heels of earning the top spot among mass-market brands in this year’s J.D. Power U.S. Initial Quality Study (IQS), Dodge also repeats that it is the only domestic brand to top both mass-market rankings in the same year.

Ram, which finished just behind Dodge in this year’s IQS test, ranks second in APEAL for the fourth year in a row.

Given Ram’s No. 1 ranking in 2019, this marks the fifth consecutive year that it and Dodge shared the top two overall market rankings in APEAL, which measures customer feedback on the current model’s attributes — from exterior design to fuel efficiency — during the year. the first. Three months of ownership.

“This result demonstrates that the pursuit of superior customer experience is embedded in our culture,” he says. Bill Kindlewho led the customer experience organization at Stellantis North America July 1. Our motto is “Every customer matters; “Every journey is important.”

The story continues

“These are more than just words to us,” Kindle adds. “At Stellantis, customer experience is a profession. Now we have to take this data and really dig into it.”

Dodge and Ram’s performance defies industry trend in this year’s APEAL study. Against the backdrop of the overall decline, Dodge and Ram’s results in 2022 improved by five and 10 points, respectively.

Each brand also scores a podium finish among the APEAL study sector results. The 2023 Dodge Challenger ranks highest in the mid-size sports car category, while the 2023 Ram 1500 ranks second among large light pickup trucks.

“Dodge didn’t win this award, we accepted it on behalf of the Brotherhood,” says Tim Kuniskis, CEO of the Dodge brand and CEO of the Ram brand – Stellantis. “We listened to them and learned from them. These lessons will inform our product development as we redefine American muscle for the next era.”

As part of the Stellantis Dare Forward initiative, Dodge and Ram join the company’s other brands by embarking on a strategic electrification drive.

The first push from Dodge comes in the form of the all-new 2024 Hornet CUV, which includes the R/T Hybrid model – the brand’s first electric performance vehicle.

Meanwhile, Ram is advancing a pair of battery electric vehicles that cover a wide range of duty cycles – the Ram ProMaster electric pickup truck and the Ram 1500 REV full-size light-duty pickup truck.

Stellantis North America
Stellantis (NYSE: STLA) is one of the world’s leading automakers and mobility services provider. It is known in North America for producing and selling vehicles under a range of iconic and award-winning brands such as Jeep®, Chrysler, Dodge, Ram, Alfa Romeo and Fiat. Thanks to its diversity, Stellantis is leading the way the region and the world move – aspiring to become the biggest, not the biggest, sustainable mobility technology company, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.

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