EVs, for the first time in Asia, and celebrities

EVs, for the first time in Asia, and celebrities

Angels – As automakers in the new media era organized exclusive car debuts and remote media launches, car shows took a back seat. From New York to Detroit to Los Angeles, the shows focus on their core regional audiences and ramp up non-automaker-specific entertainment.

For this year’s Los Angeles Auto Show, that means focusing on electric cars and celebrities.

Located in America’s largest auto market where California regulators are mandating electric vehicle sales over the next decade (with federal mandates not far behind), the state’s largest show is also the most important on the US auto calendar. This year’s car festival kicks off with a media day on Thursday before opening to the public from November 17-26. Attendees will have the opportunity to test more than a dozen electric vehicles, and the show will – for the first time – feature an electric vehicle on each automaker’s stand.

To connect consumers to the growing list of electric vehicles on offer, both the New York International Auto Show in April and the Detroit event in September devoted significant floor space to electric vehicle rides. Electric Avenue in Los Angeles boasts the largest track of electric vehicles on the show circuit — and unlike its counterparts, will allow consumers to get behind the wheel.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: