Ferrari sales in Q4 were more than half hybrids – Robb Report
We may still be many years away from Ferrari’s first electric car, but its electric models have already proven successful.
Hyrbids accounted for more than half of the legendary brand’s sales last quarter, according to Financial Times. This is the first time that the company’s electrically powered models have outperformed those powered solely by traditional internal combustion mills.
Between July and September, Ferrari’s hybrid sports cars accounted for 51 percent of its sales. This is a marked improvement compared to the previous quarter, when 43 percent of its sales were electric models, and a huge jump compared to the same period last year, when only 19 percent of cars sold were assisted by at least one electric motor.
Ferrari launched its first hybrid car, the LaFerrari, in 2013. A decade later, the company sells two lines of hybrid models, the SF90 (pictured above), which features a V-8 engine and is available as a coupe or spider, and the 296, which has a V-6 and also available as a coupe or spider. Interestingly, all of the company’s mid-engined models are electrified, while all of its front-engined vehicles have only gas-powered mills, including the just-introduced Purosangue SUV.
Electric power enthusiasts will have another Ferrari to choose from soon. Two years ago, the automaker announced plans to unveil its first all-electric model in 2025, and it looks like that will remain the case. The company also promised that 40 percent of its lineup will be fully electric by the end of the decade. Despite this, there is no plan to stop selling Ferrari with internal combustion engines any time soon because it knows its customers do not want that.
“Some of them will not take electric cars, some will take both, and some will join the Ferrari family because of electric cars,” Ferrari CEO Benedetto Vigna said on Thursday.
Don’t expect the company’s fully gas-powered cars to drive quietly, either. FT reports that they may regain control of Ferrari sales soon thanks to the launch of the Purosangue. The automaker said it expects its SUVs to make up 20 percent of its production volume in the coming years.