First look: 2025 Toyota Crown Signia

The Toyota Crown family is set to grow, with the all-wheel-drive Crown sedan joining the all-new 2025 Toyota Crown Signia. The Crown Signia is an aerodynamically designed crossover with a hybrid powertrain, Toyota’s latest infotainment technology and a comprehensive suite of advanced safety and driver assistance technologies.

Although it features a hybrid powertrain, Toyota has given the Signia the look of an electric car. Thin diagonal lines of running lights frame the edge of the crossover’s hood, while a group of small LED headlights surround a large hexagonal grille. Its silhouette is that of a long wagon, with a high beltline and a low-profile cabin. The base XLE model comes with 19-inch wheels, while the Limited model is equipped with 21-inch alloy wheels. A panoramic glass roof is available.

A 2.5-liter four-cylinder engine and a pair of electric motors will provide power. One of the motors is located at the rear of the vehicle, allowing all-wheel drive without an actual driveshaft connecting the motor to the rear wheels. Up front, a continuously variable automatic transmission (CVT) efficiently transfers power from the hybrid powertrain to the front wheels. Total output is 243 horsepower, and the company expects the Crown Signia to achieve 36 mpg in a mix of city and highway driving. For comparison, the 2024 Toyota RAV4 Hybrid and 2024 Toyota Venza both have a combined EPA city/highway mileage estimate of 39 mpg. The Crown Signia can tow up to 2,700 pounds when properly equipped.

The 2025 Crown Signia seats five people in two rows. Folding the second row flat 60/40 reveals a 6.5-foot cargo floor. That’s longer than you’ll find in many pickup trucks. It is accessed through a standard power liftgate with kick sensor.

The Crown Signia XLE is equipped with cloth and Softex synthetic leather seats, with heated seats up front. Upgrading to the Limited Edition gets you real leather upholstery and heated seats in both rows. The Limited’s front seats are also ventilated. Both models have a leather-wrapped shifter and a heated leather-wrapped steering wheel. Soft-touch materials extend over the dashboard and center console.

On the dashboard is a 12.3-inch customizable digital instrument cluster and a 12.3-inch Toyota Audio Multimedia touchscreen infotainment system. Android Auto and Apple CarPlay support come standard, as do five USB ports spread throughout the cabin. An 11-speaker JBL premium audio system is available. Drivers who subscribe to Toyota Connected Technology can command the system using natural voice commands, such as “Hey, Toyota.”

The Toyota Crown Signia will come standard with Toyota’s latest suite of advanced safety and driver assistance technologies. The Toyota Safety Sense 3.0 package includes automatic emergency braking with pedestrian detection, lane detection assist, lane departure warning with steering assist, all-speed adaptive cruise control, road sign sensing, and automatic high-beam headlights. Toyota’s Proactive Driving Assist helps you maintain your distance from other vehicles, pedestrians and cyclists. It can also gently slow the car before it reaches curves in the road.

Other standard safety features include blind spot monitoring, rear cross-traffic alert, and safe exit assist. Available safety technologies include a surround-view camera system, forward cross-traffic alert, lane change assist, and traffic jam assist, which manages acceleration, braking and steering in low-speed traffic conditions.

Depending on how Toyota prices the 2025 Crown Signia, you can expect it to challenge the high end in the mainstream SUV market, putting the likes of the Hyundai Santa Fe Calligraphy, Chevy Blazer, and Mazda CX-50 in its sights. It can also compete for sales with some luxury compact SUVs, such as the Acura RDX, Genesis GV70, and Infiniti QX55.

Prices for the new crossover have not been announced. Toyota expects it to arrive at dealerships in the summer of 2024 as a 2025 model. It will be built in Aichi, Japan.