GM Chevy Trax and Buick Invista crossovers are affordable
GM, like its crosstown rivals, has largely discontinued traditional sedans in favor of large, popular crossovers. The problem is that those small vehicles were among the cheapest in the industry and have yet to be replaced by anything close in size and price.
While non-domestic automakers such as Toyota Motor and Hyundai Motor continue to offer sedans, prices have risen steadily and these options have been in low availability in recent years due to supply chain issues.
“Automakers have chosen to focus, especially during the chip crisis, on larger, more expensive and more profitable vehicles,” said Michelle Krebs, executive analyst at Cox Automotive. “But there is clearly demand for less expensive vehicles.”
Prices for GM’s new 2024 Buick Invista and redesigned 2024 Chevrolet Trax start at $22,400 and $20,400, respectively. This makes it competitively priced with sedans from other automakers.
The Trax and Envista are similar to sedans in form and style but are roomier inside like the company’s current smaller crossovers.
2024 Chevrolet Trax (left) and 2024 Buick Invista
Executives from Buick and Chevrolet say they expect the cars to be among their best sellers as production increases and crossovers are imported from factories in South Korea.
“If every vehicle you sell is worth $60,000, you’re really limiting the ability to attract new buyers to the brand. A vehicle like the Envista is strategically important…and this opens up a whole new audience for us,” Sam Russell, the company’s marketing director, said. Buick to CNBC.
The Invista is expected to be among Buick’s best-selling vehicles, according to Russell, who described some potential customers as “orphans of the segment” amid the scarcity of sedans.
Chevrolet, which has discontinued all of its sedans except the Malibu, expects the Trax – a familiar name for the brand but an all-new car – to become its third best-selling car. That would put the Trax behind the full-size Silverado pickup and Equinox compact crossover but ahead of the Chevy Tahoe, which posted sales of more than 105,000 units last year.
“We’re very optimistic about the car, no doubt, but I’m really optimistic about the idea that Chevrolet hasn’t lost our minds,” Chevy marketing chief Steve Majoros said of the cut to its less expensive vehicles. “These are the cars Americans want, and Chevrolet hasn’t forgotten that.”
The Envista and Trax feature a number of standard safety and convenience features, more than GM has historically offered in entry-level vehicles. Both cars are powered by a 1.2-liter turbocharged three-cylinder engine, producing 137 horsepower and 162 pound-feet of torque.
The new Trax and Envista are sister vehicles as they share the same platform and have similar interiors and silhouettes. The vehicles are differentiated by front and rear styling modifications as well as the vehicle controls.
“The base vehicle is evolving from the typical, shabby-looking sedan and hatchback to attractive alternatives,” said Paul Watty, director of industry insights for GM. “GM has reimagined the roles of the latest Trax and Invista and resulted in expressive options for entry-level buyers.” Autopacific. “They should revive GM sales at the lower end of the portfolio and start replenishing some of the entry-level models that were eliminated.”
Both vehicles are priced within the traditional smaller crossovers of both brands: the Chevy Trailblazer and Buick Encore GX. These vehicles sit more upright and have a more compact appearance compared to the longer, roomier Trax and Envista. However, the Trailblazer and Encore GX do not offer all-wheel drive.
2024 Chevrolet Trax (right) and 2024 Buick Invista
Executives at both Chevrolet and Buick said they believe the new vehicles will attract a large number of new buyers to the two brands, helping boost sales and market share for GM.
“The Encore GX is what we call our loyalty game. The role it has to play is building on the success of the first generation,” Buick’s Russell said. “Invista, the vision is that this is our conquest champion.”
GM’s US sales during the first half of this year rose more than 18% to nearly 1.3 million vehicles sold, as supply chain problems in the auto industry stabilized.
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