Good Humor® expands its commitment to supporting ice cream truck drivers year-round with the launch of the Neighborhood Joy Grant Program

The Neighborhood Joy Grant Program is the latest initiative of Good Humor’s Neighborhood Joy campaign, driven by a specific goal supported by $200,000 Commitment over the next two years to supporting ice cream truck drivers and push cart operators

Englewood Cliffs, New Jersey, September 19, 2023 /PRNewswire/ — For many Americans, this is an iconic symbol Humorous The truck conjures memories of a joyful, carefree summer. Behind the scenes, however, mobile ice cream vendors face challenges on multiple fronts — from a limited selling season, to increasing gas prices, to competition in the brick-and-mortar space. Ice cream lovers are beginning to see the effects of these challenges. According to a new study by Good Humor, nearly 70% of Americans admit they see fewer ice cream trucks and carts in their neighborhood now than when they were kids. Worry about a potential future without an ice cream truck and cart would be devastating — nearly two-thirds of Americans would be upset if ice cream trucks and carts became a thing of the past.

That’s why Good Humor is announcing its commitment to helping mobile ice cream sellers sustain their businesses with the launch of the Neighborhood Joy Grant Program. Starting today, mobile ice cream vendors have the opportunity to apply for… $5000 Grant. Early next year, consumers will have the opportunity to vote for Good Humor’sJoy driver “Year” – recipient of an additional award $20,000 Grant. These grants will help drivers address some of the many challenges their businesses face so they can continue spreading joy in neighborhoods across America for years to come.

This program is the latest initiative from Good Humor’s Neighborhood Joy purpose-led platform supported by A $200,000 Commitment to supporting mobile ice cream vendors over the next two years. Earlier this summer, Good Humor introduced Memorizes Rolling summer Partnering with Jiffy Lube to provide ice cream truck drivers with maintenance vouchers. Good Humor also launched the Neighborhood Joy Vendor Hub to open lines of communication with the mobile ice cream vendor community and provide information and resources year-round.

“The Good Humor’s Neighborhood Joy program ensures that we can always help our ice cream truck vendors spread joy to neighborhoods across America, which is why we’re so proud to launch the grant program as another way to support and help independent small business owners,” he said. “. Bentley King, president of Unilever’s U.S. ice cream operations. “We understand the financial investment that goes into maintaining an ice cream truck business and hope that these grants will allow ice cream truck vendors to maintain and grow their businesses in meaningful ways, so that we will continue to see ice cream trucks on the roads for years to come.”

Ice cream drivers and push cart operators can learn more about the grant program and how to apply on the Neighborhood Joy Grant website at Programming language .

Learn more about Good Humor’s efforts to support the mobile ice cream vendor community on Good Humor’s Instagram, Twitterand Facebook and Joy Vendor Hub at

About good humor
Over 100 years ago, Good Humor® started a delicious revolution with the first ice cream on a stick and then the original ice cream truck in Youngstown, Ohio. Today, we continue to deliver delicious frozen treats to hands and homes across America.

About Unilever North America
Unilever is a leading global supplier of beauty, luxury, personal care, home care, nutrition and ice cream, with sales in more than 190 countries and products used by 3.4 billion people every day. Worldwide, we have 127,000 employees and generated sales of €60.1 billion in 2022. Our leading brands in north america Includes Dove, Knorr, Hellmann’s, Magnum, Axe, Ben & Jerry’s, Degree, Seventh Generation, TRESemmé and Vaseline.

Our vision is to be the global leader in sustainable business and demonstrate how our purpose-driven, future-proof business model drives superior performance. We have a long tradition of being a progressive and responsible company.

Unilever Compass, our sustainable business strategy, is designed to help us deliver superior performance and drive sustainable and responsible growth, while contributing to a more just and socially inclusive world.

For more information about Unilever US and its brands, visit:

For more information about Unilever Canada and its brands, visit:

Media Contact:
Rachel Castle: (email protected)

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