Lamborghini says its Lanzador EV concept is not a crossover

Lamborghini says its Lanzador EV concept is not a crossover

    • Lamborghini has finally launched its first battery-electric model in the form of a concept called the Lamborghini Lanzador.
    • Scheduled to arrive in 2028, the Lanzador can generate 1,360 horsepower and feature aerospace-influenced interior and exterior design.
    • Lamborghini CTO Rouven Mohr tells us that the company wants its first electric car to be a hit with new and old customers alike.

Concept cars provide manufacturers with the ability to engineer and design outside the box without any real restrictions. Sure, each concept car is designed around the badge on the hood, with Toyota’s concepts being more consumer-focused than Lamborghini’s.

But a brand like Lamborghini actually has more room to play, as the potential price is less important to its customers. But that doesn’t mean Lamborghini can do whatever it wants. With decades of Italian design and a history of large-displacement internal combustion engines, going electric could easily rock the boat.

2028 Lamborghini Lanzador in blue with studio photography backdrop behind itView full gallery

These 23-inch wheels aren’t the most efficient, hence the emphasis on aerodynamics.


When it comes to moving forward into the future, maybe rocking the boat isn’t such a bad thing. At least that’s what Lamborghini technical director Reuven Mohr sees as we step over the short chain-link fence protecting the Concept Green car at the Pebble Beach Concours d’Elegance.

This is because Lamborghini has just launched its latest concept, the Lamborghini Lanzador. Classified as a GT car with high ground clearance and 2+2 seating, the Lanzador is not a flagship due to its seating capacity. On the contrary, Lanzador owners will be encouraged to take passengers, especially because you will be able to hear them well.

What’s controversial about the Lanzador is that it’s battery-electric. Following in the footsteps of the Lamborghini Revuelto hybrid, the Lanzador is powered by a new-generation high-performance battery pack with an output of around 1,360 hp. Unfortunately, this is the only number that Lamborghini shares with the public.

This means we don’t know the range, torque, battery size, or charging speed of the Lamborghini Lanzador, although the company has some time until it needs to decide, as the official launch year is set for the future: 2028. But that doesn’t This means that Sant’Agata Bolognese’s first battery electric model is just a guess.

2028 Lamborghini Lanzador in blue with studio photography backdrop behind itView full gallery

Speed ​​and Drive modes activate specific aero components.


To learn more about the car, we spoke to Reuven Mohr, standing next to a dazzling blue-painted Azzurro Abissale model.

First off, Mohr assured me that this car was not a crossover. Instead, potential buyers should view it as a stretched, elevated Huracan.

This applies to the car’s design, with a lower roof and a lower seating position.

It’s all about Aero

But in order to maximize its unknown range figures and emphasize its supercar heritage, Lamborghini spent most of its time on aerodynamics.

“It is very important to have the right balance between the aerodynamic resistance of the electric range, however, the behavior of a supercar must remain,” Mohr said. Car Week. “So, I needed downforce to set up the car and we decided to have a lot of active aero solutions as well.”

That’s right, brisk air is present all over Lanzador.

From the switchable front air intakes and rear diffuser to the hidden vents in the front fenders and a side duct that flows air over the rear tires, the Lanzador’s aerodynamic properties are the crown jewel.

This is also a specific part of the model being an electric car, Mohr explained.

Keep it cool

Cooling a battery that produces 1,360 horsepower is a challenge in itself, but maintaining those high range numbers and weighing several thousand pounds, and lifting a planted supercar onto the road at the same time requires a lot of help from the air. The lack of exhaust systems and engine weight are certainly contributing factors to the equation.

Since this model is marketed as a supercar, handling is obviously important as well. Matching the Subaru Crosstrek’s ride height with sharp handling isn’t particularly difficult, though Mohr explained that much of the canyon-carving chops are down to a complex third-generation electronic handling system.

2028 Lamborghini Lanzador interior with blue accents and a space-age steering wheelView full gallery

The pedals look suspiciously like some rudder pedals…


“With electric motors, we can control wheel speed more precisely,” Mohr said. “You can do things you can’t do with combustion engine versions.” “It’s not so much about the number of sensors as it is about the algorithm and accuracy of operation.”

By operation, he refers to the Lanzador’s many adjustable aspects, including the steerable rear axle and air suspension.

2028 Lamborghini Lanzador interior in blue and gray nylon with studio photography backdrop behind itView full gallery

Just like other Lamborghinis, seeing out of this car will likely be a nightmare.


Depending on the selected mode, Lanzador will completely reconfigure the suspension and aerodynamic parts to provide an optimal driving experience. Lanzador is the first of its kind to test a new generation of companion software.

Lanzador seats 2+2

But the most interesting is the interior design. With its elongated 2+2 configuration, the Lanzador looks ready for use on a starship, an intentional design note. Lamborghini wants drivers to feel like pilots inside, and to achieve this, it lowered the seat position and raised the shoulder line.

“The seating position is just as low as a supercar,” Mohr noted. “You have the best of both worlds because people like to sit a little higher, but they don’t want to sit on top of the car.”

This aerospace-style design extends to the shape of the steering wheel and buttons, although such seats would never be allowed on training or commercial aircraft. But since this is just a concept, Lamborghini has taken it a step further, introducing recycled materials throughout the cabin.

Renewable nylon, 3D-printed recycled fibers, and renewable carbon make up the majority of the interior materials. However, there is some leather, although the company says it has been tanned in a way that reduces water waste.

Overall, the Lamborghini Lanzador is as impressive as the concept car gets. With so few battery-electric, hypercar models with European origins on the market, Lamborghini is hoping to create demand and a craze for Italian electric cars. In other words, these won’t be traditional customers, but young, new people, and that’s a good thing for Lamborghini — assuming these shoppers can wait several years.

Do you think any of the electric cars available today are able to compete with the Lamborghini Lanzador? Please share your thoughts below.

Headshot of Emmett White

Associate editor

Emmett White, a New Yorker hailing from the Pacific Northwest, has a passion for everything: cars, bikes, airplanes, and motorcycles. After learning to ride at 17, Emmett worked in the motorcycle industry before joining Autoweek in 2022. Alternate side parking issues kept his fleet idle, with a 2014 Volkswagen Jetta GLI and a 2003 Honda Nighthawk 750 parked on his community street South Brooklyn. .

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