Lexus announces its collaboration with Marjan van Opel at Miami Art and Design Week 2023
Renowned solar designer to present interactive installation at ICA Miamicelebrating the pioneering and sustainable designs offered by Lexus and Van Opel
Plano, Texas, October 31, 2023 /PRNewswire/ — Lexus today announced a new collaboration with the renowned Dutch solar designer Marjan Van Opel To create a vibrant, solar-powered installation inside the Institute of Contemporary Art, Miami (ICA Miami) Sculpture Park. Inspired by the new state-of-the-art concept car of the Lexus LF-ZC battery-powered electric car and implemented in partnership with spatial experience design studio Random Studio, this interactive installation will take it to the next level. Lexus and Van Opel Investing in pushing the boundaries of design and technology towards a carbon-neutral future. It will be unveiled in early December, and will be on display throughout Miami Art and Design Week 2023.
Titled “8 Minutes 20 Seconds,” a reference to the time it takes sunlight to reach Earth, this installation will brilliantly showcase the incredible potential of harnessing carbon-neutral energy. It represents a sculptural interpretation of Lexus’ pioneering new electrification model, intricately built around Van Opel’s unique use of organic photovoltaics (OPV) commonly used in solar applications. Through the lens of Van Opel’s expertise in solar design, this installation not only pays homage to the sun’s journey, but also amplifies Lexus’ pioneering electric vehicle prowess in technology and environmental awareness.
Lexus’ steadfast commitment to social responsibility in mobility design and broader societal contexts guides the brand, pushing it to challenge convention and push boundaries while maintaining a broad vision of sustainability. The LF-ZC (Lexus Future Zero Emission Catalyst) concept is part of Lexus’ upcoming next-generation BEV lineup. As the name suggests, the model is a catalyst for new experiences in the era of electric vehicles, including elevated driving dynamics, unparalleled design and new exclusive services – an example of the Lexus brand promise to create cars that enrich the lives of discerning customers.
The installation marks Van Opel’s first public project in Miami. Lexus has been bringing installations to Miami Art and Design Week since 2018, and this project marks the second year of its partnership with ICA Miami. Together, Lexus and ICA Miami are committed to building experiences that inspire visitors to consider the positive impact of creative design.
To realize the installation, Studio Van Opel collaborates with Random Studio, a renowned B Corporation that creates immersive spatial experiences globally. The installation will model the LF-ZC on a large scale, which is created using OPV sheets that cast colorful shadows when sunlight hits them throughout the day. Light and motion sensors located within the sculpture will add to the engaging and interactive nature of the installation, creating a visual spectacle that stimulates the senses and embodies the inspiring possibilities of Lexus’ electric revolution.
Marjan Van Opel It has gained global recognition for bringing solar energy into everyday life through aesthetic solutions. As a passionate advocate of sustainability in the art and design sector, her practice and research has resulted in award-winning furniture and lighting design, as well as stunning public installations. In addition, she is one of the founders of the world’s first Solar Biennale, and her remarkable works are displayed in prestigious institutions, including the Museum of Modern Art (MoMA), the Vitra Design Museum, the Stedelijk Museum, and the Stedelijk Museum. Victoria And the Albert Museum.
“Lexus’ dedication to innovation and craftsmanship aligns with the ethos of my own practice, which is that functional design can be both sustainable and aesthetically beautiful. Through this collaboration, I hope we can highlight the concept that sustainable design solutions are creative works of art,” He said Marjan Van Opel.
“We are honored Marjan Van Opel, a leader in solar design, works with us to bring their expertise and brilliance to the concept of the BEV. Its unwavering commitment to sustainable, people-first design is a trait we value greatly here at Lexus. “We couldn’t think of a better location to unveil its installation than ICA Miami, a world-class institution.” Brian BolinPresident of Global Marketing for Lexus.
“Environmental sustainability is a priority for ICA Miami as we have committed throughout the year to reduce and offset our carbon footprint. Marjan Van Opel The strong work with Lexus represents a major advance in innovative sustainable design and represents how global environmental concern is driving contemporary solutions. We are pleased to provide an important platform for Marjan Van Opel “And their strong work during Miami Arts Week,” he said. Alex Gartenfeldand Irma and Norman Braman, Artistic Director at ICA Miami.
In conjunction with the installation, Lexus will once again host Lexus Art Series: Art and Innovation Conversations with Whitewall, a program of intimate discussions and conversations between Lexus ambassadors and industry leaders across the worlds of art and design. Additional details will be provided in November.
on Marjan Van Opel
Marjan van Aubel Studio is an award-winning innovative solar design practice that brings solar energy into everyday life. Design for a positive future by combining the fields of sustainability, design and technology. The studio creates lasting change through solar design, seamlessly integrating solar energy into our environments such as buildings and objects. With the aim of making solar energy accessible to everyone. The most notable works are Sunne, Current Table, Power Plant and the roof of the Netherlands Pavilion at World Expo 2020 in Dubai.
Marjan has collaborated with global brands such as Cos, Timberland and Swarovski with the aim of accelerating the global energy transition to solar energy. He graduated from the Royal College of Art (MA in Product Design) in 2012 and the Rietveld Academy of Design (BA) in 2009.
In addition, Van Opel has been appointed Ambassador for Dutch Design Week 2022, promoting the initiative and its solar ambitions.
About the Institute of Contemporary Art Miami
institute of contemporary art, Miami (ICA Miami) is dedicated to promoting continued experimentation in contemporary art, promoting new scholarship, and promoting the exchange of art and ideas around the world. Miami Regionally and internationally. Through an active calendar of exhibitions, programs and its collection, ICA Miami provides an important international platform for the work of local, emerging and underrecognized artists, and enhances public appreciation and understanding of the most innovative art of our time. Launched in 2014, ICA Miami opened its new permanent headquarters in Miami Design area on December 1, 2017. The museum’s central location positions it as a cultural anchor within the community and enhances its role in developing cultural knowledge around the world. Miami region. The museum offers free admission, providing the public with open public access to artistic excellence year-round.
institute of contemporary art, Miami Located at 61 NE 41st Street, Miami, Florida 33137. For more information, visit www.icamiami.org or follow the museum on Instagram, Twitter and Facebook and explore the ICA Channel for an inside look at ICA Miami exhibitions and the practices of the most exciting artists working today.
Lexus launched in 1989 with a groundbreaking sedan and guest experience that helped define the premium automotive industry. In 1998, Lexus introduced the luxury crossover segment with the launch of the Lexus RX. Lexus, the leading luxury hybrid sales company, introduced the world’s first luxury hybrid vehicle and has since sold more than 2.33 million electric vehicles including hybrid electric vehicles (HEV), plug-in hybrid electric vehicles (PHEV), and battery electric vehicles. (BEV).
As a global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has evolved its product lineup to meet the needs of the next generation of global luxury guests and is currently available in more than 90 countries/territories around the world. .
Lexus partners and team members around the world are dedicated to crafting amazing experiences that are uniquely Lexus, that excite and change the world.
About Random Studio
Random is a spatial experience design studio and B Corporation based in Amsterdam And Paris. The studio focuses on creating spaces that change and evolve based on their interaction with people, architecture, nature and technology.
Contacts Lexus Products
Caitlin TilaSenior Account Executive
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