Maybach aims to further elevate ‘completely unique’ models

  • It is possible that Maybach will intensify its efforts to produce more high-end and highly exclusive models.
  • There is an extensive list of ‘legend’ and ‘legend’ cars under consideration, including variants of the G-wagen and even a potential supercar.
  • The sub-brand’s goal is to bridge the gap with ultra-luxury brands like Bentley and Rolls-Royce.

Maybach is undoubtedly the most recognizable name in the Mercedes range, but we hear it’s about to step up to the next level in the ultra-luxury segment. The Maybach lineup currently includes upscale versions of the S-Class, EQS SUV and GLS, and will expand in the near future with additional examples of the brand’s so-called “Legend” or “Legend” cars. These very special models are either expensive, limited-run vehicles or even more exclusive one-offs commissioned by wealthy collectors.

In addition to the already-launched Mercedes-Maybach S-class and GLS, we expect to see a new Mercedes-Maybach SL (seen below), which will boast more gloss per square inch of sheetmetal than any other passenger car in this year. Side of Khan or Mansuri conversion. But it takes more than just extreme embellishment to elevate the next-generation portfolio into the narrow gap between Bentley and Rolls-Royce that the brand seems to be aiming for.

Illustration by Christian Schulte|Car and driver

“That’s why we will transform the Maybach into a kind of Mercedes supercar that raises customization to a whole new level,” said a senior decision-maker. grandfather. The main means to achieve this end are unique body panels and eventually a made-to-measure body in white. BMW also appears to be exploring something similar for its luxury brand, Alpina. Although the current Maybach range has no expiration date attached to it, the next flagship sedan derived from Mercedes’ upcoming MB.EA-L array will not only get its own livery but will also feature a custom cockpit complete with a single super display And a virtual screen. Trim reality.

“Legend” cars roam in a more popular and popular orbit. The price can easily stretch into seven figures, as sheer rarity, outstanding performance and superb execution are of the essence here. There are no limits to imagination either. Just look at some of the proposals currently under review:

  • Reborn seagull: A 2+2 sports car with W198 300SL genes and a possible roadster version
  • SEC Final Class: A pillarless, four-door, four-seater luxury coupe
  • Panamericana Cruiser: a The low-roof, all-terrain SUV is based on the new G-wagen electric car
  • C111 Reimagined: Working title for the recently released Orange Vision One-Eleven (pictured below)
  • GLR slanted: A stripped-down, coupe-like G-Class with a small cloth rear end
  • AMG EQR Two: An electric follow-up to the complex Formula 1-inspired AMG One supercar
  • EQS Shooting Brake: The ultimate luxury campervan features a multi-functional roof
  • EQS SUV Streamliner: Squaring the circle with the lowest drag intersection in the world
  • Maybach Vision 2: An ultra-luxury long-wheelbase two-door coupe and convertible

There’s no doubt about it: inside the Maybach Research Center, the phrase “anything goes” is not an empty phrase. Ask Mercedes executives to name the essential elements of luxury, and they will invariably name space, privacy and exclusivity as undisputed top priorities. Also high on their list are exceptional quality and craftsmanship, world-class safety and comfort, self-driving-ready software and hardware, and fast charging of electric vehicles in five minutes or less. Other factors that shape brands are the emotional appeal that luxury cars can provide, the special feel-good experience of unique interior design, and the car as a sophisticated mobile sanctuary that combines the comforts of a living room with a completely comfortable driving and riding experience. . According to Markus Schäfer, CTO, luxury is not an end in itself, but a message and a mission wrapped in an unparalleled cocoon: “Ultimately, the brand’s understanding of luxury is to be the ultimate provider of goods. Quality time on the go – neutral for the second CO, negative pressure, positive response, and completely unique in execution.

Headshot of George Kasher

Contribution rate

Although I was born the only son of an ornithologist and a postal employee, it was clear from the beginning that bird watching and stamp collecting were not my interests. If I had known that God wanted me to grow to 6’8″, I would have also ruled out anything to do with cars, which are responsible for herniated discs, torn ligaments, and the stupid hunched position behind the wheel. While working as a keeper at the Aberdeen Zoo, and smuggling cigarettes The cheap flight from Yugoslavia to Germany, and an awkward interlude with a group of amateur dramas, also failed to provide satisfaction, and driving a car and writing about cars became a much better option. That is still the case now. Many years later, I am approaching my 70th birthday. I love Every aspect of my job except for flying long distances on crappy airlines, I hope it shows.

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *