New report: SUVs and Toyota are the best-selling cars in America for 2023
The best-selling car models of 2023
Americans typically prefer larger cars, but the best-selling models for 2023 represent a wider range of vehicles.
|Car model||2023 sales to date||Change since the beginning of the year||MSRP (Basic Model)||Average monthly insurance cost: Full coverage|
|Ford F series||451,429||24.47%||$34,585||$253|
|Hyundai Tucson||118,125||20.11%||$27,250||$ 200|
Disclaimer: Table data was sourced from real-time quotes from Insurify’s 50+ partner insurance providers. Actual rates may vary based on the policy purchaser’s unique driver profile.
10. Ford Explorer
Year-to-date sales in 2023: 113,057
MSRP Basic Model: $36,760
Average monthly insurance cost: $234
Drivers gravitate toward the Ford Explorer’s easy handling, comfortable seats, ample cargo space, and powerful engine, but these desirable features come at a price. This model costs approximately 24% more than the average MSRP of the 10 best-selling vehicles of 2023.
Now, in its third decade and sixth generation, the Explorer has been a hit since Ford’s first-generation 1991 model finished third in truck sales. Ford has made some major updates to its SUVs over the years. The 2023 Explorer features connectivity technology, parking assistance, a 360-degree camera, a hybrid option, and a towing capacity of more than 5,000 pounds.
9. Honda Accord
Year-to-date sales in 2023: 117,718
MSRP Basic Model: $28,275
Average monthly insurance cost: $278
The Honda Accord debuted in 1976, and in 1982, it became the first car from a Japanese manufacturer to be produced in America. This spacious, reliable and affordable sedan is one of the best-selling cars of all time. The 2024 model features a sleek new design, hands-free connectivity, and a robust suite of safety and driving assistance features.
The Accord also has many interchangeable parts between model years, from headlights to transmission systems, making repairs and replacements easier for owners. Unfortunately, the Accord is very popular among car thieves. The car is The ninth most stolen vehicle In the United States, which may contribute to higher insurance costs.
8. Hyundai Tucson
Year-to-date sales in 2023: 18,125
MSRP Basic Model: $27,250
Average monthly insurance cost: $ 200
The Hyundai Tucson has a sleek, futuristic design with high-tech features, including easy connectivity, advanced driving assistance systems and plug-in hybrid or plug-in hybrid models. The strong safety features pay off for Tucson drivers. At $200 per month, the model has the lowest average insurance rate among the top 10 best-selling products.
The Tucson’s history isn’t as long as some of the cars in the top 10, but since entering the American market in 2004, the crossover SUV has gained more than a few fans. In 2020, Hyundai Tucson sales exceeded 1 million vehicles nationally and 7 million globally.
7. Toyota Corolla
Year-to-date sales in 2023: 118,879
MSRP Basic Model: $21,900
Average monthly insurance cost: $285
In addition to being the least expensive car in the top 10 best-selling cars, the Toyota Corolla has a strong reputation for safety and reliability backed by advanced driving assistance systems. The Insurance Institute for Highway Safety (IIHS) has repeatedly recognized this model, most recently naming the Corolla a 2023 IIHS Top Safety Pick.
Modern features, including hybrid and plug-in hybrid options, voice connectivity, and remote-folding seats for easy cargo loading, contribute to the Corolla’s continued popularity. Introduced in 1966 and now in its 12th generation, the Corolla is the best-selling car in history, surpassing the beloved Volkswagen Beetle in 1997 and surpassing 50 million sales in 2021.
6. Toyota Highlander
Year-to-date sales in 2023: 121,854
MSRP Basic Model: $36,620
Average monthly insurance cost: $231
The Toyota Highlander, currently in its fourth generation, is the second most expensive model in terms of sales. However, the Highlander’s light off-road capabilities, cutting-edge technology, and streamlined design make it popular among drivers who want a vehicle that handles more smoothly than a minivan but still has extra space.
Since the Highlander debuted in 2000, the roomy SUV has become a practical choice for large families. The 2023 model seats up to eight people in the second row. Drivers who choose captain’s chairs can seat up to seven.
5. Toyota Tacoma
Year-to-date sales in 2023: 136,971
MSRP Basic Model: $28,600
Average monthly insurance cost: $258
The Toyota Tacoma has grown in size and popularity since its debut as a compact truck in 1995. Now a midsize pickup truck, the Tacoma is small enough to handle tight off-road trails but large enough to haul equipment. The new models feature state-of-the-art safety features and technology, including an off-road system that automatically modulates the throttle and brakes on rough terrain.
Once the 2024 model goes on sale, the Tacoma will be the longest running midsize truck in production. Toyota has made some significant updates, from the exterior to the engine, but the Tacoma has only gone through three generations in 28 years of production.
4. Toyota Camry
Year-to-date sales in 2023: 175,852
MSRP Basic Model: $26,420
Average monthly insurance cost: $285
The Toyota Camry may have a reputation as a ‘boring’ car, but that hasn’t deterred more than 175,000 new owners (so far) in 2023. The car is also known for its longevity, and its enduring popularity means spare parts are becoming widely popular. Available and affordable. However, the Toyota Camry is tied with the Corolla for the most expensive average car insurance, at $285 per month.
After a successful launch in Japan, the Toyota Camry made its US debut in 1983. The sedan originally had a narrower body but evolved from small to mid-size with the second generation Camry in 1997. Camry sales grew side by side With its size, reflecting Americans’ preference for larger vehicles.
3. Honda CR-V
Year-to-date sales in 2023: 196,794
MSRP Basic Model: $29,500
Average monthly insurance cost: $206
The Honda CR-V (which stands for “comfortable touring vehicle”) has spacious interiors, mild off-road capability, and gas mileage comparable to a sedan, making it one of America’s best-selling vehicles. The sixth generation CR-V, which begins with the 2023 model year, has extensive updates to its chassis, chassis, powertrain and safety technology.
Clearly, the improvements are paying off. Honda CR-V sales rose more than 42% between the second quarter of 2022 and the second quarter of 2023 – the largest year-to-date sales increase among the 10 best-selling vehicles.
2. Toyota RAV4
Year-to-date sales in 2023: 224,838
MSRP Basic Model: $28,275
Average monthly insurance cost: $264
The Toyota RAV4 appeals to a wide range of drivers with its all-weather capabilities, comfortable interior, high-tech safety features, sport-tuned suspension, and 35 mpg highway fuel economy that’s comparable to a sedan. The hybrid model has better mileage, with an estimated 40 mpg combined rating from the EPA. The RAV4 was launched in the United States in 1996 and is widely considered the first crossover SUV, although the short-lived AMC Eagle technically bested it by more than a decade. However, the RAV4 helped define a new category of vehicles that look like SUVs but handle like smaller cars.
1. Ford F Series
Year-to-date sales in 2023: 451,429
MSRP Basic Model: $34,585
Average monthly insurance cost: $253
The Ford F-Series pickup is the best-selling vehicle in America, outselling the RAV4 by more than 226,000 units. Truck sales show no signs of slowing down, with a 24% year-to-date increase from Q2 2022 to Q2 2023. The F-150 has a turbocharged engine and navigates rough terrain, making it a versatile “work hard, “Play Hard” wagon.
Despite high sales, the F-Series hasn’t had exactly smooth sailing in 2023. In February, Ford halted production of the electric F-150 Lightning due to a potential battery issue but resumed it after a six-week shutdown. The pickup remains Kelley Blue Book’s top pick for 2023/2024 electric trucks.