Quaker® Launches New Pregrain Tour Featuring NFL-Inspired Recipes, a Tailgate Truck, and a Donation to GENYOUth to Help Address Food Insecurity
The official oatmeal sponsor of the NFL has teamed up with celebrity chefs Carla Hall and NFL Legend Eli Manning to introduce the Quaker Playbook and reinforce the brand’s multi-year commitment to helping promote food security among children
chicago, November 3, 2023 /PRNewswire/ — Quaker is celebrating this football season with its first-ever Quaker Peregrine Tour, which includes a tailgate truck that will visit select NFL stadiums, and the introduction of a new digital Quaker Playbook featuring a collection of 32 inspired recipes From every NFL team, and A.J $250,000 Donate to GENYOUth, a nationally recognized youth health and wellness nonprofit, to help address hidden hunger.
Quaker debuted the “pre-cereal” concept in 2022, with the launch of a limited edition 6-pack of Quaker Oats to help fans pre-cereal before the big game. Then earlier this year, Eli Manning He started a TikTok challenge asking fans to share videos of how they prepare in advance for a chance to win tickets to Super Bowl LVIII.
Building on the concept for 2023, the Quaker Pregrain Tour takes it one step further by inspiring fans to get creative with Quaker Oats and prep in advance their favorite team’s recipe on game day and beyond. Quaker Associate Research Chef and Culinary Leader, Chef Stephen Dominguezhas curated 32 recipes into a digital cookbook, inspired by and highlighting the popular flavors and culinary specialties of all NFL team cities.
NFL fans can experience creating their team’s recipe in person at select games during the Quaker Pregrain Tour, which will make stops at six NFL games this season. The Quaker Oats Pregrain Truck will show fans how to transform stadium tailgate recipes with Quaker Oats and will provide fun and engaging tailgate activities.
In addition to creating great-tasting, nutritious recipes, Quaker is also committed to helping address hidden hunger and will be making a donation to GENYOUth during this season’s Taste of the NFL event. The Taste of the NFL is a purpose-driven Super Bowl culinary experience that raises awareness and generates funds to help fight hunger and food insecurity among children in support of the organization’s commitment to help end student hunger and ensure quality student nutrition.
“We are thrilled to bring the Quaker Pregrain Tour to fans across the country to share delicious recipes while strengthening our commitment to helping address hunger. Quaker is committed to our founder’s belief that life circumstances should not be a barrier to good nutrition,” he said. Katie Scuffham, Vice President of Meal Events at PepsiCo. “We are proud to share this belief with our partners in the NFL and look forward to serving our shared commitments to support a great organization like GENYOUth.”
“More than 30 million students depend on school meals for a significant portion of their daily nutrition,” he said. “Our joint partnership with the NFL and support from Quaker are essential to the forward momentum of America’s youth toward a healthier future.” Anne Marie Crotheim, CEO at GENYOUth. “Quaker’s donation will help support direct impacts and support our initiatives to promote student food security, physical activity and leadership nationwide.”
Quaker is also collaborating with NFL Legends Archie and Eli ManningPeloton instructor and sports reporter Jess Simsfamous chef and GENYOUth board member Carla Hall To help spread the word about the Quaker Pregrain Tour and the Quaker commitment to helping address hunger and food insecurity among children. Throughout the season, they will share their favorite Quaker recipes and talk about the importance of Quaker’s partnership with the NFL and support of GENYOUth.
Eli Manning He has been a long-time fan of the brand and a partner at Quaker. In September, he had fun with his family by appearing in two new family-focused Quaker commercials, “Breakfast Playcall” and “Heart,” showing how the Manning family starts their morning with Quaker Oats.
Visit QuakerOats.com to learn more about Quaker products and their nutritional value and use our product locator to find a store near you that carries Quaker oats. Be sure to visit @Quaker on Instagram, X, TikTok, and Facebook and follow us for the latest updates.
About Quaker Oats Company
Quaker Oat Company, headquartered in chicago, is a unit of PepsiCo, Inc., one of the world’s largest consumer packaged goods companies. For more than 140 years, Quaker brands have been symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes, and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on X and Instagram @Quaker.
PepsiCo products are enjoyed by consumers more than a billion times daily in more than 200 countries and territories around the world. PepsiCo produced more than 86 billion dollars in net revenue in 2022, driven by a complementary beverage and convenience foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many popular brands that produce more than… 1 billion dollars All in estimated annual retail sales.
Guiding PepsiCo is our vision to be the world’s leading beverage and convenience foods company by winning PepsiCo Positive (pep+). pep+ is our comprehensive strategic transformation that puts sustainability and human capital at the heart of how we create value and growth by working within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com and follow along XAnd Instagram, Facebook and LinkedIn @PepsiCo.
GENYOUth is a national 501c3 non-profit organization dedicated to helping school children succeed by living well-nourished and physically active lives. As a catalyst for youth health and wellness, GENYOUth has supported more than 77,000 U.S. schools with the resources needed to ensure millions of children have equal access to nutrition and physical activity. Founded by American dairy farmers and the NFL, GENYOUth brings together a network of public and private partners, including Fortune 100 companies and organizations, to ensure all children are nourished and active to be their best. With a commitment to eliminating student hunger, GENYOUth provides food grants to increase access to healthy school meals among food insecure students. GENYOUth is the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience that raises awareness and funds to fight hunger and food insecurity in support of the organization’s commitment to eliminating student hunger. To learn more and support visit GENYOUth www.GENYOUthnow.org And follow us on LinkedIn, Facebook, Instagram And X.
Source: Quaker Oats Company
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