Rivian pulls the first order lever for the R1T, offering $2K in credit and charger

Rivian pulls the first order lever for the R1T, offering $2K in credit and charger

After a promising third-quarter report that provided a rare bump in production targets, American electric vehicle maker Rivian is looking to grow sales of its current inventory of the R1T pickup through the end of 2023. Today, Rivian announced that it will offer its own home charging package, which includes a $2,000 credit Installation for customers who purchase their R1T from stock. More details below.

We’re just over halfway through (crazy) November, and it’s already been a rollercoaster for Rivian and its PR team. The first week of this month was much better for the young automaker, as it shared its third-quarter numbers, detailing continued growth in production and a smaller margin in losses.

In fact, Rivian easily exceeded expectations with 15,564 vehicles delivered, an increase of 24% from the second quarter and more than double last year’s numbers. Overall, the automaker assembled 16,304 electric vehicles during the quarter, representing 17% growth from the second quarter.

However, this optimism was short-lived, as a faulty over-the-air (OTA) update was recently sent out, disabling the infotainment systems in a number of R1S SUVs and R1T pickup trucks that downloaded it. Although an immediate solution was not certain, Rivian was able to quickly intervene to fix the flaw with minimal damage – with only 3% of its customers’ electric vehicles affected.

Despite this latest software bug, demand for Rivian’s first two models remains high, allowing for higher average selling prices. To maximize sales in the fourth quarter, Rivian’s pricing will remain strong, but it will pull the first demand lever to stimulate potential buyers in the form of credit and a home charger.

Credit Rivian
Rivian Home Charger / Credit: Rivian/X

Rivian is offering R1T customers a charger and credit through 2023

Rivian posted the following message to its X account today, announcing the new credit and add-on for customers who purchase an R1T from its inventory:

Now get a wall charger and up to $2,000 in installation credit at no additional cost when you purchase an R1T from our in-stock inventory. We’re making it easier than ever to go electric: http://rivn.co/shopR1T

Terms and conditions apply.

According to Rivian, the deal includes the R1T Home Charging Bundle, which consists of a free Rivian wall charger, as well as a credit with the automaker’s installation partner Qmerit, for up to $2,000. To qualify for Rivian Credit, the process is relatively simple:

Rivian states that once your order is confirmed, you will be emailed within two business days to sign up for a Rivian wall charger and Qmerit installation credit. Wall chargers will be shipped within 3-5 business days afterward.

After the charger is delivered, Rivian says Qmerit will go through the next steps to redeem the installation credit. R1T customers will be responsible for any costs exceeding the $2,000 balance. Learn more here.

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