The 2024 Ford F-150 launch included a dig at Tesla
Photo: Ford/YouTube/Automatic Evolution Modification
1982 marked the moment America made the F-150 a star. It has maintained its crown as America’s best-selling car ever since. But keep in mind that the blue oval groups all the unit shapes into one group. This may be the reason why the numbers have risen over more than four decades.
However, it is an impressive feat to achieve. Not many companies manage to survive for many years, let alone thrive.
But today’s auto industry is much different. There’s a clear trend toward creating engines with zero tailpipe emissions, and brands like Rivian have already proven that a well-made all-electric pickup truck can do everything a gas-powered model can do, and perhaps even better.
However, Ford knows its customers and realizes that not all of them are ready to embark on a Lightning journey just yet, especially since the all-electric F-150 doesn’t have the same off-road capabilities as the Rivian R1T.
That’s why the new model debuts with an expected price bump: the 2.7-liter V6 Ecoboost, the 3.5-liter V6 PowerBoost hybrid, and the massive mechanical beating heart of the 5.2-liter supercharged V8 that turns the F-150 Raptor R into a supercar. a truck.
Customers who will spend a little more and get the mid-engine option will also get the 2.4-kilowatt A built-in charger called Pro Power Onboard is standard. Under the slogan “Knowing it all is one thing, doing it all is another,” Blue Oval showed that the new truck can also be equipped with a 7.2 kilowatt option that will be able to power all types of tools efficiently enabling professionals to do their job almost everywhere.
Another great naming trick used by brand representatives is creating the acronym “Bring Your Own Power (BYOP).” This is Ford’s way of telling potential customers that they can stay autonomous while on the road, at work, or at a party, as long as there’s enough fuel in the tank.
It can also become a very useful feature when the power goes out and you need to operate some household appliances.
But Ford couldn’t pass up the opportunity to mention Tesla and its all-electric vehicles during the keynote presentation. She took the opportunity to remind those interested in the truck that they can help Eve Drivers need electrons.
“You can even help a stranded Tesla driver by starting their car on the side of the road.” said Ford North America General Manager John Emmert.
This is unlikely to ever happen because Tesla has a comprehensive high-power charging network that Ford has committed to and even adopted the electric automaker’s port known as the North American Charging Standard (NACS).
Along with several 250-kilowatt DC Supercharger kiosks, Tesla has great in-car software that allows owners to set up a route. The system then tells them where to stop for fast charging. It is almost impossible to run out of power or experience range anxiety if the driver follows the navigation instructions.
The current F-150 Lightning will likely need a gas-powered F-150 to help it get back on the road since the electric truck still relies on CCS Combo 1-equipped charging stations.
Overall, it was an interesting choice to make a funny joke about the brand that pushed everyone towards electric cars. Let’s just hope it doesn’t backfire.
Finally, the 2024 Ford F-150 will begin arriving to customers early next year. If you plan to order one today, you’ll be purchasing the upgraded version. This means you’ll have to wait until 2024 to receive it.
(Tags for translation)Ford