The 2025 Toyota Crown Signia is a midsize SUV that drives its own way
Toyota Crown, a brand steeped in Japanese automotive history since 1955, has evolved into a thriving sub-brand offering four distinct body styles in Japan. After a long hiatus, Crown returns to North America for the first time in decades with a sedan and crossover in 2022. Now, Toyota is expanding the lineup even further with the 2025 Crown Signia debuting in Los Angeles.
The mid-size SUV is a production version of the Crown Estate prototype that Toyota teased in 2022, and is expected to keep the same name in Japan. However, for the North American market, they are pulling the fancier Crown Signia title in hopes of emphasizing that it will provide a more luxurious experience compared to other Toyota models, while avoiding the stigma that comes with wagons on this side of the Atlantic.
If you’re interested in knowing exactly where the Crown Signia fits in Toyota’s lineup, the two-row SUV will effectively replace the Venza, which will be discontinued after the current 2024 model year.
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The Signia carries the design language that has come to define the entire Crown family, with design cues inspired by electric vehicles, a distinctive “hammerhead” front fascia, gentle lines, and slim, full-width LED taillights. Its relatively short lengths and somewhat low roofline give it a sporty presence compared to typical SUVs. In fact, if not for the raised ride and some muscular trimmings, the Signia could have embraced the role of a stylish wagon, but alas, we can blame America’s never-ending obsession with trucks and SUVs for this missed opportunity.
While Toyota has not yet released the exact dimensions of the US-spec Crown Signia, they are expected to be closely aligned with those of the original Crown Estate prototype, which was 194.1 inches (4,930 mm) long and 74 inches (1,880 mm) wide. ) width, height 63.8 inches (1620 mm). This would make the Crown Signia slightly smaller than the Highlander.
Inside, the dashboard is very similar to that of the Crown Crossover, featuring an identical 12.3-inch digital instrument cluster and a 12.3-inch infotainment screen. This system is compatible with over-the-air (OTA) updates and offers connected services. The five-seat layout ensures ample space for rear passengers, while the rear seat can be folded flat to create a cargo area that extends 6.5 feet (1,981 mm).
You can choose from two interior colors: saddle tan or black, both with bronze accents. In addition to the interior options, the Crown Signia offers a choice of five different exterior colors: Storm Cloud, Finish Line Red, Oxygen White, Black, Bronze Age. Depending on the trim level, the SUV is available with 19-inch or 21-inch wheels.
One powertrain option
Toyota previously confirmed that the Japanese version of the SUV will be available in both hybrid (HEV) and plug-in hybrid (PHEV) variants, but only the former will reach North American shores. As with many other Toyota models, the self-charging hybrid system features a 2.5-liter four-cylinder gasoline engine paired with dual electric motors. This configuration produces a combined power of 243 PS (181 kW / 246 hp), which is transmitted to all four wheels via the eCVT (electronically controlled continuously variable transmission) system with assistance from the standard electronic on-demand all-wheel drive system.
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While Toyota hasn’t revealed the exact capacity of the battery pack, the Crown Signia features an EV mode designed for zero-emissions driving “at low speeds and short distances,” which complements the Normal, Eco, and Sport driving options. According to Toyota, the Crown Signia is expected to achieve a combined fuel rating of 36 mpg (6.5 L/100 km) and be able to tow up to 2,700 pounds (1,225 kg).
Two decorations available
The 2025 Toyota Crown Signia will be available in two versions. The base XLE comes equipped with 19-inch aluminum wheels, a digital cockpit with two 12.3-inch displays, power-adjustable and cloth-covered heated front seats, a heated leather-wrapped steering wheel, a power liftgate, and a six-speaker audio system. A wireless charger and five USB ports. Meanwhile, the flagship Limited model elevates the experience with dark gray painted 21-inch alloy wheels, leather-wrapped seats that are heated and ventilated up front and heated in the rear, a high-end 11-speaker JBL Premium audio system, and more.
Both versions come standard with eight airbags and the Toyota Safety Sense 3.0 ADAS package. Furthermore, the optional Advanced Technology Package adds more advanced systems such as Traffic Jam Assist and Lane Change Assist that provides semi-autonomous driving, as well as a Panoramic View Monitor for a better view of the surroundings.
For sale next summer
The 2025 Toyota Crown Signia is scheduled to arrive at US dealerships during the summer of 2024. Pricing details will be revealed closer to the launch date, though we suspect it will be positioned at a higher price point compared to the regular Crown crossover. . Which starts at $40,050. It’s worth noting that Toyota’s Crown lineup in Japan is more comprehensive, with additional models like the smaller, prettier Crown Sport SUV with Ferrari-like Purosangyo aesthetics and the more traditional Crown sedan, none of which have been confirmed for North America. .