The Elevate SUV helps Honda Cars achieve sales of 9,400 units in October
The Elevate SUV helped Honda Cars achieve total sales of 13,083 units in the festive month of October. It’s an increase of nearly 15 percent compared to October last year when the Japanese auto giant recorded sales of 11,221 units. Honda’s October sales figure is also higher than what it recorded in the previous month. While domestic sales figures fell slightly, Honda made up for the loss by increasing exports. Besides the Elevate, Honda also sells the City and Amaze sedans in India.
Honda Motor Company delivered 9,400 units across India last month. The automaker said growing demand for the Elevate SUV continued in October, which helped it achieve good sales numbers. The Japanese carmaker is working to meet high demands for the only sport utility vehicle (SUV) in its lineup as Diwali approaches.
The Honda Elevate SUV was launched earlier this year with a hefty price tag between $11 lakh and $16 lakh (ex-showroom). It competes with the likes of Hyundai Creta, Maruti Suzuki Grand Vitara, Kia Seltos and others in the compact car segment. “There is strong demand during the festival period with amazing response to our new model Honda Elevate from our customers,” said Yuichi Murata, Director, Marketing and Sales, Honda Cars India. “We are actively working to meet the strong demand for Elevate. The Honda City and Amaze models also maintained their good performance. With As we approach the auspicious celebrations of Dhanteras and Diwali, our agents are focusing on maximizing deliveries.
Honda Motor Company also exported 3,683 units last month, a huge jump from 1,678 units during the same month last year, or 1,310 units in the previous month. Exports increased by about 55 percent compared to October 2022 and about 65 percent compared to the previous month.
Watch: First drive review of the Honda Elevate SUV
Honda Motor Company is now aggressively planning to expand its portfolio in India. The automaker has already announced that it will introduce five new SUVs in India by 2030, including an electric SUV. The electric vehicle will come as a zero-emissions version of the Honda Elevate mid-size SUV. Honda’s renewed focus on SUVs to grow further in India comes at a time when the utility vehicle market has been witnessing an increase in demand and sales over the past few years.
First publication date: 02 Nov 2023, 09:28 AM IST
(Tags for translation)Honda Amaze