Toyota is raising prices from $150 to $900 across the 2024 lineup

Toyota is raising prices from $150 to $900 across the 2024 lineup

Live cars She says she saw a Toyota dealer flyer earlier this month outlining price changes for 20 Toyota models from the Corolla to the Highlander Hybrid. Almost the entire MSRP changes came in under $400; The only models to reach that level or go higher were the GR Corolla and Sequoia listed as going up $400, the small Sienna costing an additional $500, and the Supra, which will add $900 to its MSRP.

The bulletin also claimed that price changes would begin with January or February production depending on the model, so end-of-year buyers trying to get in before the inflationary bell could score lower prices on 2024 models. It’s possible the situation could change between that bulletin and Toyota updating its US component, because Price changes are already in effect, can vary by model, and are slightly different from the numbers in the leaflet.

This isn’t every Cars Direct model listed, but it’s enough to make the point about MSRP and changes:

  • Highlander Hybrid: $42,115 ($100 to $250)
  • Highlander: $40,515 ($100 to $250)
  • Corolla: $22,995 ($150 to $200)
  • Toyota Crown: $41,145 ($100-$730)
  • Prius: $28,745 ($200)
  • Rav 4: $29,285 ($200)
  • Corolla Hybrid: $24,395 ($200 to $250)
  • GR Corolla: $37,195 ($200-$1,840)
  • RAV4 Hybrid: $34,225 ($250)
  • Grand Highlander: $44,465 ($250)
  • 4runner: $42,350 ($300 to $700)
  • Grand Highlander Hybrid: $46,065 ($350)
  • Toyota Supra: $46,635 ($900)

As we’ve seen with a few other automakers, some of these increases come on top of MSRP jumps imposed a few months ago. The 2024 Highlander’s MSRP rose $100 to $250 in September, which, combined with Toyota dropping the base L model, effectively increases the cost of entry by $2,500 over 2023. That’s now between $2,600 $ to $2,750 compared to 2023.

There are cut-based details on some models as well. For example, the 2023 GR Corolla lineup contained Core, Circuit, and the limited edition Morizo ​​Edition. For 2024, Core continues as the base, and Circuit takes over the top spot vacated by the Morizo ​​edition, a new Premium edition sliding in between. The price of the Core is up $200, the Circuit is up to $1,840, and the Premium is a new model that starts at $41,015, which is down from last year’s Core, which cost $43,995.

Some models remain unchanged, with the 2024 Toyota Tacoma and Tundra Hybrid pickups remaining constant, and the 2024 Toyota Camry carrying over.

Because some differences in the configurator are less than those stated in the dealer brochure Live cars He saw, as in the case of the Toyota Prius, that because the bulletin specifies January and February production, it is possible that January and February will see the increases outlined in the memo.

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