Toyota Tundra horsepower upgrade unveiled at SEMA show

Toyota Tundra horsepower upgrade unveiled at SEMA show

SEMA 2023 isn’t just about Toyota making land trucks and SUVs; There’s some honest-to-goodness news coming out of Las Vegas in the form of a TRD Performance Package for the current Tundra pickup. This package includes more power as well as some visual upgrades to let you (and everyone else) know exactly what you have under the hood.

The gains are respectable considering how little goes into the package. In the standard six-cylinder engine, which typically produces 389 hp and 479 lb-ft. Of torque, you can expect a gain of 42 horsepower. There’s no extra torque (likely to protect the rest of the driveline), but peak grunt comes at 400 rpm quicker than it does with the standard tune. In the iForce MAX hybrid, power output rises from 437 to 469 hp – an increase of 32 hp.

Toyota extracted the extra power by installing new air intakes and a rear exhaust. The rest was done with a little computer magic (including some calibration changes to make the throttle a little more responsive). Visual enhancements include exterior badging and custom exhaust finishes shown above.

Since it is a factory package, it comes with a factory warranty. That will help make the $3,400 price a little more palatable. The aftermarket price may be cheaper, but does it come with the same warranty? And take note, Toyota fans: This is just the tip of the iceberg. While the company doesn’t have anything else to announce yet, similar packages may be coming for other models in the lineup. In the near term, we expect it to be exclusive to cars and trucks that come turbocharged from the factory, but you never know.

Toyota is also offering the package as an upgrade to existing customers. Do you want it to happen sooner rather than later? Make your voice heard!

IsoDynamic Performance Seat Simulator

Toyota is also showing off a fancy new simulator built around the seats it designed for the 2024 Toyota Tacoma. We touched on these when the Tacoma debuted earlier this year, but if you’re not familiar with it, it’s a seating system that comes from the factory with It has its own suspension system – just like what you might see on a bus or long-distance truck. The Toyota simulator will allow SEMA show attendees to experience it for themselves in a safe and controlled environment. This last part is key. And here from Toyota:

“Customers considering a 2024 Toyota Tacoma may not have access to an off-road park to test the power of the new IsoDynamic Performance seats,” Danklefsen said. “If we can provide drivers with an experience that engages them and helps them confidently find the right truck for them, that’s what matters. The fact that we can do this with cutting-edge technology is even more satisfying.”

Toyota says the software was developed in-house and allows six degrees of freedom, allowing “drivers” to navigate rough terrain on a track the company designed to highlight the benefits of the suspension seat. SEMA attendees are encouraged to check it out and see it for themselves.

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