Zoom and Swoogo team up to elevate hybrid event experiences for small businesses
At the recently concluded IMEX 2023 in Las Vegas, Zoom and Swoogo unveiled their new integration, aiming to simplify the organization of virtual and in-person events. This partnership not only promises an improved user experience, but also ensures wider reach, catering to audiences regardless of their geographical location.
Hybrid events have gradually emerged as the format of choice for many companies, mainly due to their combination of in-person interaction and virtual accessibility. As Wei Li, Head of Events, Webinars, Sessions and Chat at Zoom, points out, “Hybrid events are the future. With the power of Zoom and Swoogo, it’s easier than ever for hosts to bring together audiences of all sizes and for attendees to join no matter where they are in the event.” the world.
For small business owners, the challenges of organizing large events can be daunting. The combination of Zoom’s virtual event capabilities and Swoogo’s event management tools seems to offer a cure. For example, Zoom users can now obtain a Swoogo license, giving them access to tools designed for on-ground activities — from registering participants for in-person events to setting up a dedicated speaker space. On the flip side, Swoogo clients can leverage Zoom’s extensive virtual events infrastructure, ensuring their events resonate both online and offline.
The potential benefits for small businesses are multiple. Organizers can expand their reach, attracting audiences previously limited by geography. Meanwhile, virtual attendees can benefit from high-quality event broadcasts and content tailored to different time zones.
Speaking about this huge partnership, Sam Harkness, Senior Vice President of Partnerships at Swoogo, expressed his excitement, saying, “This collaboration enables event planners and marketers to seamlessly blend the strengths of both platforms, simplifying the creation of exceptional hybrid event experiences.”
Integration appears poised to deliver on its promise of simplicity. Event data can be easily swapped between the two platforms, making the process of organizing, promoting and executing hybrid events more straightforward than ever. For small businesses looking to establish a presence in virtual and physical arenas, this partnership could be a game-changer.
Scheduled for commercial launch in early 2024, this collaboration between Zoom and Swoogo represents a promising leap forward in the world of hybrid events. As businesses evolve and adapt to the changing landscape, tools that facilitate this seamless integration will undoubtedly play a pivotal role in shaping the future of business interactions and events.